This page contains answers to common questions handled by our support staff, along with some tips and tricks that we have found useful and presented here as questions.
- How do I know what specialty item to use ?
- Why is Specialty Advertising so effective ?
- Do I have to spend a lot to be sure my advertising will work ?
- How long does it take to give out the specialties. ?
- What makes AZAdSpecialties so good?
- I have tried specialties before and they didn't work. How do I know that AZ Ad Specialties is different?
- What are Promotional Products.?
- Do you finance or have terms ?
How do I know what specialty item to use ? 
Many times, the specialty item that will carry your message is.the last thing to be decided upon. Your AZ Ad Specialties Public Relations & Printing Services representative will assist you in all aspects of developing an effective advertising plan, including product selection
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Why is Specialty advertising so effective ?
All advertising depends upon the customer being ready, willing and able to respond to your ad. Trying to have your advertising reach your customer at the exact moment he or she is ready, is close to impossible. Specialty advertising waits for the customer to get ready be willing and able to respond. All other advertising is lost if it does not hit at the perfect time..
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Do I have to spend a lot to be sure my advertising will work?
No, however, properly designed specialty advertising is an investment in your business, not an expense. To be sure your return on that investment is a good one, it is not necessary to invest large budgets. We develop programs that will fit within your budget, and can be expanded as your business increases. Unlike all other media that requires additional expense to repeat your message, your specialty advertising will repeat your message for as long as the specialty item is in use -- sometimes for years at a time.
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How long does it take to give out specialties?
. Distribution of your specialty advertising materials is a critical part of a complete program. A lot will depend on the objective you have for the advertising you are doing. Some distribution takes place in a single day or even a few hours. At other times, a distribution plan might run a few hours. At other times, a distribution plan might run a few weeks or could involve a continuous, year-round program. For the most effective advertising, your AZ Ad Specialties will include a distribution plan as part of the complete program he helps you develop.
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What makes AZ Ad Specialties Public Relation and Printing Service so good?
As one of the oldest and largest specialty advertising companies in United States, AZ Ad Specialties can call on a vast background of proven methods and tried and true ideas to create highly successful programs for you. Every dealer is backed up by the best service staff in the business. Most of all, all of us associated with AZ Ad Specialties love what we do and know that successful specialty advertising programs will begin a long and profitable relationship between your business and ours.
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I have tried specialties before and they didn't work. How do I know that AZ Ad Specialties is different?
Chances are that your original decision to use specialty advertising was good one - it is a powerful way to improve your business. If a previous attempt did not meet your expectations, there probably was a problem with one or more of the parts of the program. Your ad dealer can help you find the problem and insure that your future specialty advertising programs are successful and profitable for you.
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What are promotional products ?
Promotional products are tangible symbols. They are usually imprinted with a company's name, logo or message, and include useful or decorative articles of merchandise that are utilized in marketing and communication programs. They include ad specialties, business gifts, premiums, other identification applications, and recognition awards. When promotional products are distributed free, they're referred to as advertising specialties. When the terms are given in exchange for a purchase, deposit or financial contribution, they're called premiums. Other kinds of promotional products are business gifts, awards and commemoratives.
Ad Specialties
Ad specialties have these key elements:
1. An ad specialties or promotional message
2. Placed on (or with) a useful item
3. Given with no obligation
Take a look around your office. There's a good chance you'll find a wall or desk calendar; perhaps a coffee mug, a colorful muse pad, pen or a plaque that heralds your accomplishments.
What about in your pocket or purse? Do you have an imprinted pen, key tag, pocket calendar, miniature flashlight, or nail file? What about your car? Is there a bumper sticker on your car, dealer decal or license plate frame?
All of these items are examples of ad specialties if you were given them without obligation.
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Business Gifts
Nearly half of corporate America gives business gifts. They are typically given by businesses to customers and employees, and occasionally are given to influential clients and suppliers.
Gift-giving reasons cited by companies are:
To Thank Customers (83%)
To Develop Business (56%)
To Recognize Employee performance and Longevity (25%)
Customers Expect Them (10%)
And Other (3%)
Of those giving business gifts, 68 percent find the practice very effective or effective in achieving desired objectives and approximately 60 percent of business gifts are purchased through promotional in nature, but don't fit neatly into other categories.
Other Identification Applications
This catch-all category includes products used to symbolize organization membership, such as embroidered patches, plaques, jackets and caps; imprinted souvenirs, such as purchasable key tags, caps, and glassware from tourist attractions; and promotional inflatables and balloons that serve as attention-getters at promotional events. These product examples are all promotional in nature, but don't fit neatly into the other categories.
Premiums
Give a useful item with some strings attached (example, buy this soap and get a free towel) and the item becomes a premium. A promotional product is considered a premium when it is offered as an incentive to produce a specific action.
While generally advertising specialties are imprinted and premiums are not, the only real distinction between an ad specialty item and a premium item is whether or not it is given with past, present, or future obligation.
Recognition Awards
Plaques, services pins, trophies, award jewelry and other gifts that signify performance or honors can be categorized as recognition awards. When these awards are used as incentives, such as in sales contest, they are technically premiums.
With recognition awards, the recognition is more important than the item itself. Yet it is the item which remains to symbolize and stimulate recall. Such wards, therefore, become vehicles for re-experiencing recognition events.
Fundraisers
Fundraising items, are specialty items use to promote, announce or simply raise funds for an event, group or organization AZAdSpecialties LLP capable staff will assist in helping you put your fundraiser today.
Do you have financing or any terms ?
Yes, as with most businesses we welcome cash. We have very liberal credit terms with a simple application that we welcome you to download now. We work with all D& B rated companies, schools, banks, we accept Discover, MasterCard, visa and American Express. We accept PO's and 50% down C.O.D.'s. We accept Secure PayPal, We are PayPal Verified!
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